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Millennials, busy with school, jobs and social lives, say the apps save time and let users filter out the undesirables, based on a few photos, words and Facebook connections. As the near-constant use of smartphones proliferates and as people grow more comfortable with disclosing their location, a new class of mobile dating applications is emerging that spans a range as broad as human desire itself.Tinder, like many dating apps, requires people to log in using their Facebook profiles, which users say adds a certain level of trust.Facebook, after all, is built on knowing people's real identities. Users can reject or accept potential mates with a left or right swipe of their finger.The New York company owns traditional dating sites such as OKCupid, and Chemistry.com, as well as Tinder.IAC has a market value of just .2 billion, less than a third of Twitter's.
Even though in that context you are more likely to get a better match, more information, a person's real name." Even Facebook is getting in on the action, from a more platonic angle.
Tinder's co-founder, Justin Mateen, insists that his creation is not a hookup app and wasn't created to facilitate one-night stands. "I used Tinder before I found out about Hinge and it was creep central, it was just weird," says Ellard, who lives outside Boston, runs a startup, works in jewelry sales and has a fashion radio segment.
"I used it for a few months but instead of looking for someone it was more like a funny joke," she says. Platt says the app "equalizes gender power," and notes that he hears as many of his female students talk about it as male ones.
They also offer a generation raised on Google and social media a chance to do background checks on potential mates.
"If you are in a bar and a guy comes to talk to you, you are immediately going to be freaked out and you don't want to talk to them because they are drunk," says Melissa Ellard, 23, who uses Hinge and says she wouldn't have gone on a date in the past six months were it not for the app.